Six Foot Takes On SDCC!
Mike Romo / / Culture Events

It's hard to believe SDCC 2018 is already over. As I write this, I am still in awe of what happened in downtown San Diego a few weeks ago.

As you well know, SDCC — or the Nerd Prom — is pretty much the biggest pop culture fan event in the country, with thousands and thousands (and thousands) of people descending on “America’s Finest City” to celebrate everything we love to watch, everything we can’t wait to read, everything we debate about—everything that makes life fun. Six Foot has been going to Comic Con for years, but over the past few, the company has really begun to step into the spotlight.

It was our fourth year as co-sponsor of the now famous Friday night “Industry Party” on the rooftop of the Westgate hotel, alongside our partners at Gentle Giant, 3D Systems, and Weta Workshop. This year, however, we took the reins (and workload) as title sponsors, and I’m pleased to say we heard across the board that this was the best one ever! We had over 1,000 RSVPs and well over 800 people in attendance, including nerd favorites Doug Jones, Adam Savage, and Grant Imohara, writing talent like Lucasfilm and DC’s Jennifer Muro, artists, comic writers, and more… We also capitalized on access to Promo’s warehouse of goodies to improve the ambiance and sound, and we did everyone a solid and actually served late night snacks to our guests! Let me tell you — corn dogs are still a big hit with the geek crowd!

While the Six Foot party was a resounding success, the real highlight was watching Six Foot Promo make their magic on the show floor. This year, the Promo team designed, built, and managed three booths. FoxNext showed off their mobile games, Boom! Comics sold their books and introduced fans to their favorite creators, and, of course, Marvel, sitting in the very heart of the massive floor, delighted thousands and thousands of fans, with everything from celebrity signings to one-of-a-kind giveaways, costume exhibits and a retail store—with streaming all of the action throughout the day. Mike D’Alessio, head of Six Foot Promo, was on stage constantly, engaging fans and stars alike as he kept the show moving, while Sean McHugh, Stacey Gonillo, and Bill Higa worked with an army of Six Foot Promo volunteers to manage the massive undertaking, working with crowds, talent, and Marvel creators to create a truly memorable experience.

We also worked with the "Stack Up" military charity group again this year, hosting three veterans for an all-expenses paid, once-in-a-lifetime SDCC experience. You can read more about that experience on the Stack Up blog.

Of course, Comic Con is a great place for business conversations, and we met with all kinds of companies and creators to see how Six Foot could work with them to help tell their stories. I have to say, it’s pretty easy to get people excited about what Six Foot can do when you talk about Dreadnought in one sentence, Emmett in another, and then point to the Marvel booth…and not need to talk at all.

Next stop: New York!

Tags: Culture Creative Marketing SDCC Events

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