Movie watching your way to a better world

In our business, it’s a joy to work on projects that directly make a difference in our community and the world, which is why we are deeply proud of our work for CineCause. We recently launched the website for our Los Angeles-based client, which is an organization dedicated to raising money and awareness for environmental and social causes through the power of cinema.

CineCause marks a breakthrough in how filmmakers can reach audiences and spread their messages. By offering a single location where people can preview films, learn about causes addressed in the films, see which celebrities are involved, and make donations, CineCause brings like-minded people together to watch great cinema and make a difference in the world.

Keeping in mind that the CineCause website caters to a number of very disparate audiences, Six Foot designed a very clean, easy-to-navigate site built upon an advanced information architecture. Because the CineCause site contains a large amount of important content, the IA team at Six Foot employed a complex cross-linking strategy throughout the site. Every cause links to other related causes within the site, helping to expose visitors to other organizations that share their passion, and helping to increase search engine results, of course.

Six Foot also worked with CineCause to develop a content strategy that grouped content by film, cause, and celebrity, giving visitors a simple way to discover a whole world of socially and environmentally conscious films, organizations and celebrities.

Hopefully our work on the site will move CineCause one step closer to realizing its goals. We love independent films and we love when our work can make a difference, and it didn’t hurt that we had the chance to work with images of our celebrity crushes either.

 Check it out here:
http://www.cinecause.com/